Charter X

In September 2021, the first spacecraft launched into outer orbit with a crew composed entirely of civilians. This vessel for space tourists made headlines across broadcasting channels, which even hosted a tag-fundraising event—tags being emblems of strength and power, akin to logos. Who among us didn't dream of space travel as a child? Thanks to the big egos of powerful men, this dream is now within reach. The spaceship has become the new limo, the new private jet, and this transition necessitates new fashion, new trinkets, and all the other accompanying paraphernalia. However, we won't desire these until they're shown to us, ideally on screens. Consider an expensive electric car launched into space, its logo proudly displayed. We are passengers on a Ferris wheel of desires, and commodity fetishism, an old concept, still holds sway—with the Universe as its ultimate limit.